Type to search

Michelle Barone-Lepore


Ever since Michelle Barone-Lepore arrived at Rhinebeck Bank corporate headquarters in February 2016 things haven’t been quite the same. With a resume that includes owning a company that juggled 200 social media accounts and 50 clients by the time she was 29, this marketing professional was hired to shake things up. And she did.

In May 2016, she and co-worker Mark Malone launched an online community-interview show called “Wake Up with Rhinebeck Bank,” that grabs anywhere from 10,000 to 35,000 views per episode. “It’s massive exposure in a very small market,” says Barone-Lepore, who notes that the show is probably a factor in the recent surge of homeowner loans. She also initiated a social media campaign for a Dutchess County Fair ticket giveaway. “We’ve built a fantastic partnership.

“The difference with a community bank and a bigger bank is that you can make a real impact,” says Barone-Lepore. “That’s our competitive edge. We know the intricacies of this market. We know our customers. When we’re out to dinner or hiking at Mount Beacon, our customers are there, too. We are part of the community. We’re doing things that are different and relatable to people, but still within the wheelhouse of finance and banking. And that’s what really moves the needle.”

What was your first job?

“I worked at Sugar and Spice Café in the Marshalls mall (in Poughkeepsie) when I was 16. I loved it there! It was a great family to work for and it taught me how to work with customers.”


The Most Exciting Moments From Our 2019 Women in Business AwardsWe recognized 16 talented Hudson Valley entrepreneurs, executives, and leaders at the Villa Borghese in Wappingers Falls.
Elizabeth WaldsteinExecutive Director, Walkway Over the Hudson
Kristin Ruge HutchinsPresident/CEO, Ruge’s Automotive
Kelley Redl-HardistyManaging Partner, Guardian Self Storage
Dina PaceDirector, Producer & Owner, Dina Pace Video Production, Inc,; CEO & Founder, Rosillion LLC
Lauree OstrofskyFounder, Simply Leap and Hudson Valley Women in Business
Melinda E. MartinezDirector, Marist College Liberty Partnerships Program
Kelly LyndgaardCEO/Founder, Unshattered
Leslie LaborielCEO & Founder, TrajectUP, LLC
CJ Hartwell-KellyGeneral Manager, Buttermilk Falls Inn and Spa
Carrie HaddadOwner, Carrie Haddad Gallery
Michelle T. GramogliaPresident & CEO, Woodland Pond at New Paltz
Janna GlasserVice President and General Counsel, Mona Lisa Sound
Maryline DamourCo-founder and Principal Designer, Damour Drake; Founder, Kingston Design Connection
Jill L. Brodsky, MD, MBA, FAAPAssociate Medical Director Chair, Department of Pediatrics Director, Physician Recruitment, CareMount Medical
Eliza BozenskiChief Development Officer, Anderson Center for Autism
Previous Article
Next Article

You Might also Like