It’s a rare person who would take on Microsoft, but that’s exactly what Eve Ashworth of Poughkeepsie’s Ashworth Creative has set out to do with the release of her new digital product, Go Gladys. Conceived as a PowerPoint alternative, the platform has morphed into an interactive content organizational tool, already used successfully by Crystal Run Healthcare and The Culinary Institute of America, among others. To top it off, MasterCard selected the software as one of only five products nationwide to participate in a product launch think tank at its headquarters.
Ashworth wasn’t always so cutting-edge. In fact, she and her husband Isaac began the business in 2003 as a traditional print-oriented, home-based design firm. “Our clients were the ones who pushed us to build our web products out,” says Ashworth, who emigrated from Warwickshire, England (Shakespeare country!) 22 years ago as a young adult. Today, her firm offers digital and video services and operates from the landmark Poughkeepsie Journal Building, employing 10 (half are female). Clients include Harney & Sons Fine Teas, the FDR Presidential Library and Museum, numerous community colleges, and heavy-hitters like the NYC-based Interactive Advertising Bureau. “Come to us with a headache, and we’ll figure out the best solution. Once you get past the really tough stuff, creativity can flow!”
What is the best piece of business advice you’ve received:
“Think higher level: As an owner, you should be working on your business, not in your business.” — from the Just Add One program for entrepreneurs at Westchester Community College