Snooki Opened a Clothing Store in the Hudson Valley

Nicole “Snooki” Polizzi at an appearance at James Madison University / Wikimedia Commons, Amy Nicole Waltney

Have you browsed the leopard print-filled racks and Jersey Shore styles at the The Snooki Shop, the MTV Star’s outlet in Beacon?

Love it or hate it, Jersey Shore was one of those shows that had everyone watching.

In the Hudson Valley, the MTV show had a particular appeal, mostly because of lead cast member Nicole “Snooki” Polizzi’s roots in the Hudson Valley. Polizzi, who grew up in Marlboro and graduated from Marlboro High School, dubbed herself the “Princess of Poughkeepsie” on the show and has made multiple local appearances over the years, including for the signings of her books at the Barnes & Noble on Route 9 in Poughkeepsie.


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A post shared by By Nicole Polizzi (@thesnookishop)

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Now, Snooki, who lives in New Jersey with her husband and three children, is back in the Hudson Valley. This time, she made her mark on the charming streets of Beacon.

In an announcement on Instagram Stories, Polizzi revealed that she’s opening a second location for The Snooki Shop in Beacon. Her signature store, which began online before expanding to a brick-and-mortar in Madison, New Jersey, is known for its Snooki-inpired styles (think lots of leopard print). It sells everything from Snooki Balm for makeup lovers to Snookinis, Polizzi’s high-waisted bikinis, and Snooki-approved loungewear.


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A post shared by By Nicole Polizzi (@thesnookishop)

When she first announced the Dutchess County location, Polizzi mentioned her excitement to return to her roots in the Hudson Valley. The shop’s second location sits down Main Street, and is the perfect stop along a boutique store-crawl through Beacon.

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Until the next shopping spree, Jersey Shore marathon, anyone?

The Snooki Shop
508 Main St, Beacon

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