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Snooki Is Opening a Clothing Store in the Hudson Valley

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Nicole “Snooki” Polizzi at an appearance at James Madison University / Wikimedia Commons, Amy Nicole Waltney

Will you browse the leopard print-filled racks at the MTV star’s The Snooki Shop when it brings Jersey Shore styles to Beacon?

Love it or hate it, Jersey Shore was one of those shows that had everyone watching.

In the Hudson Valley, the MTV show had a particular appeal, mostly because of lead cast member Nicole “Snooki” Polizzi’s roots in the Hudson Valley. Polizzi, who grew up in Marlboro and graduated from Marlboro High School, dubbed herself the “Princess of Poughkeepsie” on the show and has made multiple local appearances over the years, including for the signings of her books at the Barnes & Noble on Route 9 in Poughkeepsie.

Now, Snooki, who lives in New Jersey with her husband and three children, is back in the Hudson Valley. This time, she’s making her mark on the charming streets of Beacon.

In an announcement on Instagram Stories, Polizzi revealed that she’s opening a second location for The Snooki Shop in Beacon. Her signature store, which began online before expanding to a brick-and-mortar in Madison, New Jersey, is known for its Snooki-inpired styles (think lots of leopard print). It sells everything from Snooki Balm for makeup lovers to Snookinis, Polizzi’s high-waisted bikinis, and Snooki-approved loungewear.

While Snooki hasn’t revealed exactly when or where in Beacon she’ll unveil her new storefront, she did mention on Instagram that she’s excited to return to her roots in the Hudson Valley.

Until that day comes, Jersey Shore marathon, anyone?