Photo courtesy of Peaceful Provisions
After getting started at pop-ups and markets throughout the Hudson Valley, the artisanal brand opens shop on Main Street.
Fans of perhaps the most talked-about doughnuts in the Hudson Valley in 2020, now have a place to buy their favorite artisanal vegan sweet treats. After five years of pop-ups and markets throughout Westchester County and New York City, the doors at Peaceful Provisions’ first storefront opened on Beacon’s Main Street in late April.
Twin sisters Brittany and Justine Soto of Mohegan Lake founded their vegan baking business in 2015. Justine, a registered dietician, and Brittany, who has a degree in Baking & Pastry Arts from Johnson & Wales University, wanted to share their vegan recipes. They started with an assortment of vegan baked goods, but pivoted to mostly doughnuts within a year.
Never had a vegan doughnut? Trust us when we say they are just as good — or better — than a run-of-the mill variety, which is usually made with cow’s milk, eggs, and yeast. And the lines outside the shop don’t lie. According to Brittany, folks usually queue up 10–15 minutes before opening hours to buy their doughnuts, pastries, cookies, and cakes. Currently, they make about 1,650–2,000 doughnuts per weekend.
What’s in store when you get in? Every week, there’s a new surprise. Maybe it’s maple pecan or banana espresso, or the favorite strawberry donut, which actually tastes like the fruit, not just pink. Other baked goods could be blueberry fritters or savory riffs on cinnamon twists. Whatever the Sotos are baking up, we assure you, it is surely worth the wait.