Nothing compares to getting or gifting a box of chocolates on Valentine’s Day – except maybe the sweet offerings that are available at IT’SUGAR. One of the nation’s largest specialty candy retailers, the sweet shop just opened up a new location at the Galleria at Crystal Run in Middletown to bring an unparalleled candy experience to the Hudson Valley. The 1,700-square-foot IT’SUGAR store joins the brand’s 100-plus other locations throughout the United States and Canada to bring more than just candy to its new Orange County location.
Founded by candy veteran Jeff Rubin in 2006, IT’SUGAR thinks of itself as a “retailtainer,” or a place where people of all ages can come to laugh, treat themselves, and experience pure joy. A humorous escape from everyday life, each store invites visitors to eat dessert first and let their senses run wild.
The IT’SUGAR story got interesting in 2017, when BBX Capital Corporation invested in the brand, enabling an expansion plan that included the world’s first candy department store at American Dream in East Rutherford, NJ. A 24,000-square-foot store spanning three floors, the department store combines a unique blend of pop culture and sugar for which the brand has since become known. Throughout its other stores, IT’SUGAR continues to bring America’s favorite candy brands to life while encouraging the world to not take itself too seriously.
Ultimately, IT’SUGAR isn’t just a candy store but also an experience. The brand is known for absurd sugar innovations that celebrate lighthearted rebellion, all the while hoping to inspire a future where everyone has access to the pure joy that comes from indulging in a world with fewer rules and more sugar. Visit the Middletown outpost to embrace your inner child and experience all that IT’SUGAR stands for.
View this post on Instagram
Also at the new location, dive into a sweet world of possibilities, including over 300 “Chews-Your-Mix” candy bins filled with an incredible variety of sweets, from classic favorites to trendy treats to nostalgic finds. Additionally, shoppers can explore playful fillable options and a selection of private label items, international candy, TikTok-inspired sweets, and a range of flavorful sodas.
“IT’SUGAR is more than a candy store,” says Jonathan Schwartz, Vice President Real Estate of IT’SUGAR. “We deliver a customizable candy experience unlike any other with our ‘Chews-Your-Mix’ bulk offerings. This location offers multiple fillable options like Gumball Globe, Candy Paint Can, Candy Take-Out Box, or the traditional zip-top bag. Our goal is to create an environment where people of all ages can feel like kids in a candy store. We invite everyone to come and join us for the ultimate sugar experience.”
IT’SUGAR is located at 1 Galleria Drive D-104 in Middletown.
Related: Moonrise Bagels Brings “Just the Stuffed” to Kingston