Yes, I know you probably use your DVR to skip them. But there’s one commercial in particular, played in the run-up to the premiere of The X Factor, that I want to focus on. The spot is for Pepsi, and it cycles through a bunch of old Pepsi commercials featuring musical megastars like Michael Jackson, Ray Charles, Britney Spears, Kanye West, and Mariah Carey. It ends with the tagline: “Where there’s Pepsi, there’s music.”
But the music that plays in the background isn’t by any of those artists. The song, “Tonight Is the Night,” is by Yonkers rapper Outasight. Watch the commercial — and listen to the song — here.
After featuring all of these musical stars in their commercials, Pepsi — which has its corporate HQ in Purchase — is on the hunt for who will be next (which The X Factor will help determine that). But the commercial itself is giving Outasight tons of exposure for his single — they don’t really need X Factor. Outasight signed to Warner Brothers records in 2009, and released the Figure 8 EP in 2011. He also has a bunch of other mixtapes already out.
If you’re interested, you can listen to the full-length version of “Tonight Is the Night” here. It’s not really a video, just a still photo with a musical track.
Associate Editor Marisa LaScala joined Westchester magazine in 2003, and ever since she's blown every paycheck at the Greenburgh Multiplex. She also staunchly defends Richard Kelly, doesn't mind spoiling the endings of trashy movies you're curious about but don't want to pay to see, wishes the Hold Steady would come back and rock out Westchester, misses Arrested Development more than anyone can imagine, and still watches cartoons and Saturday Night Live. You can find more of her cultural criticism at www.popmatters.com, where she is a staff writer.